The Arc logo

The New Brand Guidelines Have Arrived!

We are excited to announce the release of The Arc’s new brand guidelines! The marketing team has been busy creating these visually stunning materials, to offer you ample template options and graphics at your disposal. I want to stress that the logo with the “catalyst” icon is not changing. We remain committed to the passion exuded in the logo that embodies our mission of promoting and protecting the human rights of people with intellectual and developmental disabilities. That being said, we want you to think of new and exciting ways to use the brand to make an impact and start conversations.

We hope that you use the brand guidelines, not only as a resource on how to use the brand, but to also see ways you can use image, color and shape to create dynamic design. This will help give our brand relevance and truly engage people with our brand. Please make note of the color changes in the guidelines and check out the new and exciting graphic elements.

The new guidelines, along with templates, graphics, and many other materials are located in the Chapter Portal. You must use your log in to retrieve them. All materials are located within the Brand Guidelines & Resources section. You can also find additional resources on the Marketing Templates page. Take some time to visit the marketing pages and explore the links to see the new materials that have been added.

If you have any questions, please email Allen Miller at As always, if your chapter has had some really creative marketing pieces, send us an email so we can showcase the great work you are doing!