The Arc Launches a New Brand Identity
The Arc is proud to unveil a new brand identity! Starting here, starting now, you’ll find a dynamic new look for our blog, website, and publications. And along with that comes a comprehensive new brand identity which will serve to unite our chapters across the country under the banner “Achieve With Us.” It’s at once an invitation and a command, as it represents our movement’s determination to achieve even more in terms of participation, inclusion, acceptance and respect for people with IDD in the years to come. In the logo’s design, you’ll see the energy and determination The Arc brings to supporting and embracing people with IDD and their families across their lifetimes and across many diagnoses. You’ll notice a bold color combination of orange and yellow chosen specifically because it is unique in the realm of nonprofit organizations, and can be exclusively associated with The Arc much like a specific shade of pink is associated with breast cancer awareness.
Together, the elements of the brand represent a strong, energetic organization working to provide opportunity for people with IDD; opportunity for hope, opportunity for growth and opportunity for change. We know a thing or two about change as we have been on the front lines of a movement that has ushered in dramatic changes in the law, in schools, in health care, in communities and often on a very personal level in individual’s lives. Check out this short video about The Arc and stay tuned for some compelling stories of individuals and families touched by The Arc as we introduce you to The Hage’s tomorrow, Adrian Forsythe on Thursday and Sam Jenkins on Friday. We think you’ll want to hear what they have to say.